The power of outdoor advertising
Outdoor advertising billboards strategically located in high footfall areas or beside busy roads and car parks reach your target market in their own environment. Unlike other media it doesn’t rely on purchase, invitation or entertainment to keep an audience.
Consider these 6 powerful outdoor advertising facts….
- 96% of respondents say mobile outdoor advertising is more effective than traditional static posters.
- 97% of readers recall the message on outdoor advertising billboards
- Mobile outdoor advertising creates 2.5 times more attention than a static advertisement
- 82% of shoppers impulse buy every day.
- 74% of people had seen an out-of-the home advertisement in the last month- the 2nd highest response. Television was highest with just 87%. It means that 7 out of 10 see billboard advertising.
- 88% of people recall your message after 30 minutes. Radio is the next highest with just 18%.
Outdoor mobile billboards can’t be turned off, avoided or zapped – unlike TV, radio and other forms of advertising. It’s cost-effective, flexible and uses carefully targeted areas, and reaches great audiences.
Over the years, we have learnt the truth in these facts. Our clients have continuously used our services. When we learn something about outdoor advertising we share it with all our clients. Being pro-active has made us a leading outdoor advertising specialist in the region.